Business values are the energy that leads the trajectory of your work, keeps you grounded in your truths and inspires you to keep your mission lit. It’s the vibe navigator to find your right people, places and clients.
I was 22 when I first felt the power of creating values in the workspace. I worked in all about kombucha as their marketing & sales woman. The lads drove home the importance of their values: introduced me to them on my first day of work, plastered them all over their media, and then truly lived them. Some of their values that really moved me were:
- Work hard: Put your head down and get the work done.
- Be sound: Kindness first.
- Self-actualise: Get to know yourself, through business and in life.
And during this time of working with these values, I experiences a serious up levelling in myself - from my ''career'', to my creativity & confidence. I became a better person. & I was witnessing the same happening within the whole team. There was a resonance - we're all here to do this thing, together. The energy was clear & expansive.
So here I am, feeling into what YARÚ’s values are. What is the world being created? How will these values move and fuel the people involved? How are they going to lead & transform us?
I’ve been feeling into this, and here’s what’s alive so far.
Work that works well
This is number one. YARÚ makes people well, and therefore YARÚ is well because of that.A business that nourishes the people who are in its field, and those people, in turn, make the business work well. It’s a lovely reciprocal relationship of giving & receiving.
Wellness is the foundation of a healthy business. So we must be well & healthy ourselves to create that.
This value will sink through out everything, everything working well is what we're building from.
Our products are services work extremely well
We must feel well in ourselves to do the work
We all work well together
Our systems work well
People get paid well
Be well meaning
Do well &
be well
Well, well, well.
Lead with the Feminine
We live in a world that prioritises masculine energy: constantly striving, pushing and doing - hard, quick, fast, now. This has created a fierce imbalance that is negatively affecting our health, work-life balance, our economy & the wellbeing of the planet as a whole.
So in my stubborn rebellion, YARÚ will lead with feminine energy on this business journey. So, what does that actually mean? to me it means...
- Honouring the cycles of life: Women working with our hormonal cycles, not against. Tuning in to the natural energy in each phase of the month. Rest when the body calls for it, go balls to the wall when that juicy explosive creatrix energy flows in. Honour the energy & wisdom of each chapter. Using the Celtic wheel & seasons of the year to determine the tragectory of projects and work.
- Intuition: More feeling than thinking. Does this decision feel like the right thing to do? Sensing into what is in alignment, not just what makes the most sense logically.
- .Creativity: creating time & space to connect with our creativity - for ideas, solutions, innovation & for the joy of it.
Simplicity
this was inspired by a consultation with an Ayurvedic doctor. I went in complaining of all sorts, awaiting a prescription for the newest supplement, a complicated morning routine, bio hacking techniques and more. But instead, the answer was simple: eat whole, go to bed on time, move my body and touch myself. A good reminder that health is simple, not always easy but yes simple. Keep it all simple.